Program_1500 m2 Concept Store
Budget cost $60 psf
Commenced_2007 completed 2007
Jenny Jones_Associate Director-in-charge
Old Navy is a Gap Inc. brand. They have over 1000 stores in the US and Canada. Most stores operate out of 'Big Box Retail' sheds that subscribe to the retail roll-out footprints of 15 000 &19 000 sq ft. Roll-out typologies are developed for these formats. Old Navy gets profit ( and its old look ) from low price high volume and high density display.
Old Navy wanted a new store concept; driven by the new president Dawn Robertson the filters for the concept were cool, modern and fun. Two environments: Kids and Adults.
By challenging the section of the big box and fusing the requirement to have two environments the concept store has a mezzanine level. The Kids shop is on the mezzanine and the Adults is on the groundfloor. New departments exist under the mezzanine; denim and intimates. The cost of the mezzanine structure equated to the extra sales floor generated. Access is via DDA compliant ramps and is 'fun'!
The old concept had a Chevy in every store. What would be the new Chevy? The garden came as a solution fitting all their filters and bringing with it all the pluses of chlorophyll and daylight and it’s real...
All furniture, detailing, materials subscribe to utilitarian and honest roots; nothing superfluous and true to the materials.
Team_Alison Cardy Colin Melia Christian Papa Jenny Jones (Associate Director-in-charge) Matt Spoors James Merriott Bjoern Welter Camillo Rincon Hyunhee Kang