Full Circle_London
Client_ Full Circle
Architect_Jenny Jones
Program_1 m2 Concept Merchandising System
Commenced_2001 completed 2001

Jenny Jones_ Director

The brief was given to design a merchandising concept for Full Circle to be displayed in Mission Gallery, London. The show opened on the 9th September 2001.

By taking a generic retail gondola type volume ( 2 x 1.4 x 1 ) and removing tubular sections ( reference full circle!! ) the resultant form was then unfolded to create a cutting pattern ( like clothes!). Using Macrolon ( because of it's bending properties) sheet material the CNC cut pattern was ( because of it's bending properties) then erected and fastened with cable ties. A conceptual dressing area was laminated with two way mirror and the piece was filled with dry ice; literally smoke and mirrors!

Team_Jenny Jones Jens Hommert Max Dewdney